Are you INfashuated?

So I am Kenyan and love to read about all things Kenyan but when I came upon this blog post by one of my favorite blogs in the whole wide world INfashuated.com, I could’ve passed out from pure excitement. Kenya’s reputation has revolved around violence, with the most recent example of the 2007-08 election that sparked turbulent violence among a small section of the country – though the news will have you believe it engulfed the whole country but I digress – and also Tourism of the country’s beautiful people, land, and wildlife.

Infashuated Blog
Joyce in jumpsuit by Trussardi 1911, bag by Jimmy Choo Virginia in jacket and skirt by Diane von Furstenberg

This wonderful article focuses on, in my opinion, a much-ignored, highly thriving aspect of Kenyan culture, Fashion. Being kept alive through the modern Kenyan youth, Kenyan Fashion has grown to be a burgeoning industry where new ideas are born and individual style reigns supreme. This article by INfashuated.com focuses on a photoshoot by photographer, Alicia Hawkins, and stylist, Anders Sølvsten Thomsen shot in Nairobi, Kenya and profiled in the recent issue (Issue 7 – 2012) of love magazine.

Infashuated Blog
Florence in top and skirt by Ermanno Scervino, boots by Aldo, shirt from June Victor at Alfie’s Antique Market Gift in dress by Mulberry, beanie by Nike, jacket by Pinko

In this campaign, the models’ beautiful dark skin in juxstaposed against the clean, crisp, bright attire. They are cast against the sparse Kenyan landscape with hints of the modern world depicted with electrical wires and building skylines in the far background. The models jump out of the photos in modern-day dress upon an old-world landscape, mother Africa herself. I truly enjoy the light this campaign shines on my homeland and would like to express my gratitude to the writers, editors and contributers extrodinnaire of INfashuated.com, James Buford and Alicia Fairclough for profiling this on their wonderous blog along with love magazine for embarking on this journey and creating these beautiful images.

Infashuated Blog
Dorris in skirt by Diesel, dress by Zadig & Voltaire, boots by Hunter Mildred in her own clothes

All photography courtesy INfashuated.com. For the full article and more, more, more, I said more. Please make your way to INfashuated.com and bookmark this site

About the Author

Ndegwa

Carol Ndegwa is a graphic and website designer with over 10 years of experience in the field. She currently works full time as a website developer and enjoys candy, travel, tea, and spending time with friends and family.

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